Is a logo a brand? Not really, but it is the start of a brand conversation. A logo is the most common and easily recognized part of a brand message. Brand marks are a quick and easy way for a company to connect with their users and can be a source of extreme emotional reactions. Brand Marks have a lot of jobs and come in different forms, some are words, some are graphic elements, and some are a combination of the two. Brand Marks can be commonly recognized items (ie the Twitter Bird) or abstract shapes that can take on a life of their own. When applied a Brand Mark must work in a wide range of applications: digital, print, 3D, and embroidery. Therefore, most of the long-lasting Brand Marks are simple in shape and in most cases are single colors (or collections of single colors).
The process of building a Brand Mark starts with research. I work with you & your team to look at companies that could be viewed as like yours, and we discuss your color pallets (or help you build a color system). I can then help you determine what kind of Brand Mark that would work best for you and your company.
For these projects I was the sole designer and I used Adobe Photoshop and Illustrator to create them.