Brand Marks (Logos)

Is a logo a brand? Not really, but it is the start of a brand conversation.  A logo is the most common and easily recognized part of a brand message.  Brand marks are a quick and easy way for a company to connect with their users and can be a source of extreme emotional reactions.  Brand Marks have a lot of jobs and come in different forms, some are words, some are graphic elements, and some are a combination of the two.  Brand Marks can be commonly recognized items (ie the Twitter Bird) or abstract shapes that can take on a life of their own.  When applied a Brand Mark must work in a wide range of applications: digital, print, 3D, and embroidery.  Therefore, most of the long-lasting Brand Marks are simple in shape and in most cases are single colors (or collections of single colors). 

The process of building a Brand Mark starts with research.  I work with you & your team to look at companies that could be viewed as like yours, and we discuss your color pallets (or help you build a color system).  I can then help you determine what kind of Brand Mark that would work best for you and your company. 

For these projects I was the sole designer and I used Adobe Photoshop and Illustrator to create them.

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