Digital Projects to me are much like traditional graphic design only optimized for a screen of one form or another. One of the big changes is that they can have touch interactions (on screens). Digital Design can be applied in a lot of different ways, from an eBook on a tablet to a digital display in a store to a billboard along the road. They use a lot of the same characteristics (such as contrast and color) as traditional print when it comes to color but are worked through the RGB spectrums that are used in these types of displays. The result can look the same but how the design is executed is a bit different. Depending on how they are used Digital Projects may have a unique User Experience from those of traditional print projects.
Client: Career Partners International
Project Category: Digital Presentation, MS Power Point Sales Deck
Project Name: Sales Desk re-design & slimming down
Problem statement: An updated and current sales deck presentation is needed to improve the sales process.
My Role: I worked with the Vice President of Sales & Marketing to update the visuals and to evaluate the messaging content.
Project description: The previous sales deck used was internationally was approximately 75+ slides long and all of the sales reps found it long & cumbersome to use. It was requested to be reduced to a more manageable size and a current format.
Client: Book Author & Illustrator
Project Category: Digital Conversion
Project Name: "There's A Crazy Dog under the Palace"
Problem statement: To convert a book in printed form over to a digital format to be sold online
My Role: I worked with the books Illustrator and Author to take the pages he created and convert them over to a digital format that would be usable on Apple iBook & Amazon Kindle formats.
Project description: I took scans of the original art work and converted them and the text over to a format that would be readable in the digital readers of the two major publishing processes with the goal of increasing sales. The two digital publishing systems turned out to be very different in how they worked. I followed his style on how the book was constructed, he was responsible for the story line and artwork.
Link to Amazon: Crazy Dog Under the Palace
Client: Private Family
Project Category: Video editing
Project Name: Basketball scholarship
Problem statement: To convert and combine a collection of videos to build scholarship application videos.
My Role: To take multiple videos and convert them into a single promotional video for each daughter.
Project description: Working with the family I took multiple videos provided by the family of each daughter and combined them into a promotional video that was to be sent to perspective College Basketball Coaches for consideration as part of a scholarship application. I also created the graphics needed.